OYOY is for modern families in the search of re-calling childhood memories and creating new ones. Rooted in the Danish traditions of simplicity, OYOY creates a playful yet straight forward aesthetic that mixes functional and decor pieces for children and adults.  A harmonious color palette allows children's toys and decor to blend seamlessly in with the entire collection, blurring the barrier between work, life and  play.

Founded by the Danish designer Lotte Fynboe, OYOY creates classic, functional and long lasting designs with unique details and color combinations. Influenced by traditional Danish design, the products are redesigns of childhood memories. Based on these memories unique products are created focusing on form and shape meeting functionality.